IndiaFirst Life bags Innovative Leadership award


MUMBAI: Public Relations Council of India (PRCI) has felicitated IndiaFIrst Life Insurance with the prestigious Innovative Leadership of the Year – 2017 award under its Chanakya Awards series.
The PRCI, which presented its signature awards at the 11th Global Communications Conclave held at Bengaluru from March 3 to 5, said: The “Chanakya” awards series are aimed at recognising people or organisations who have excelled in their own field, and have made outstanding contributions to the society through their PR endeavours.
Through this award, IndiaFirst Life is recognised for its pan-India innovative leadership communication on successfully implementing strategy to improve insurance acceptance and penetration in rural locations through its focus on micro-insurance schemes and effective leadership transformation, of the company.
IndiaFirst Life’s experience in insurance, wealth and financial management enables an intuitive understanding of customer needs. This understanding stimulated the development of easily understood & competitively priced products basket, designed to fulfill objectives of versatile customer groups from rural and urban setups. These products address specific needs including protection, retirement, savings and wealth. A range of group insurance products such as credit life, term and employee liability (gratuity and leave encashment) and superannuation plans constitute the company’s offerings basket.
IndiaFirst Life is among the early adopters of robust digitalised systems. This brings customer-friendly, anytime-anywhere access to a whole range of its insurance services to customers, pan-India.


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