ABOUT PRapport

PRapport is all about Public Relations and building a Rapport among various stake holders. Here, out attempt is to bring about a close coordination and networking among all communication professionals – be them from PR, media, advertising, marketing and management.
There is communication in everything that we do. In fact, communication is life!

Team PRapport:

Editor: B N Kumar.

Writer, columnist B N Kumar (BNK to his friends) has about 40 years of experience in mass communications as a journalist as well as a PR professional.
He has acquired varied skill sets like Strategy Planning, Media Relations, Media Training, Event Handling, Corporate Events, Networking, Crisis Communications and Corporate Communications and developed wide contacts in corporate and media circles.
Presently he is the Executive Director at Concept PR, India’s largest, Independent PR Company.
BNK began his career with Free Press Journal, the then leading English daily published from Mumbai, and later moved over to United News of India and worked with Business India and The Week magazine and contributed content to The Times of India, The Economic Times, Indian Express, Mid-Day, Newstime and a host of other publications covering a wide range of topics like business, science, space science, crime, films and politics.
BNK was part of the team that set up Ogilvy PR (then O&M PR) – the first PR arm of an advertising agency in India. He also worked with Reliance Inforcomm (now RCom) during its Monsoon Hungama crisis and the Ambani brothers spat.

Founder B N Kumar


SEKHAR SESHAN is Editor at SNAP BOOKS (www.snapbooks.in), which creates corporate chronicles. Books under the banner are miles to go…, a biography of Dayanand Agarwal who founded the DRS Group (Agarwal Packers & Movers) and GURU, a tribute to Bharathanatyam teacher Mythili Raghavan. It has also made a FlipBook brochure (http://www.redcloudd.com/Flip Book/) on Padmashri Dr B Ramana Rao of Bengaluru and his Village Clinic which gives free medical care to poor rural patients.

Current projects are a book on the Sujana Group of Hyderabad, founded by Y.S. Chowdary who is now Union Minister of State for Science & Technology, and one on the RSB Group in Pune, Jamshedpur, Cuttack etc which manufactures axles & propeller shafts for commercial vehicles as well as aggregates for construction equipment. It has also signed up Jakson Group in Delhi/Noida, leaders in gensets; more are in the pipeline.

Sekhar has been a journalist since 1972, after earning B.Sc in Chemistry and a post-graduate degree in journalism, B.J. He began with a local Pune newspaper, Poona Herald (now Sakal Times), moved on to children’s magazine Sunshine and then wire service United News of India (UNI) in Bombay, which he left after 12 years as Chief Sub-editor in charge of Maharashtra, Gujarat and Goa. After a four-year hiccup in public relations (with Ogilvy & Mather), he was in Business India from July 1989 till his retirement in October 2012. He continues to dabble in magazine journalism, as Consulting Editor with Business India and Corporate Tycoons, Member of the Editorial Board of Business for All and a contributor to Corporate Citizen. He also edits and writes books. He has co-authored two books, Human Resource Management: The Human Face, and No Holy Cows in Business: 9 Principles of Entrepreneurship – and written a biography, Dayanand Agarwal – Miles to Go, about the founder chairman of the Secunderabad-headquartered DRS Group, better known as Agarwal Packers & Movers. He lives in Pune with wife Dr Radhika Seshan, associate professor in History at Savitribai Phule Pune University, and daughters Nisha, who teaches at the Alliance Francaise and is a Bharatanatyam exponent and teacher, and Varsha, who writes children’s fiction, conducts writing and dance workshops and is also a Bharatanatyam exponent and teacher.

DoB: 16 SEP 1952 CALCUTTA; Education: B.Sc, B.J.

1973-85: UNITED NEWS OF INDIA, Bombay: sub-editor, special correspondent, chief sub-editor
1985-86: INPUT Public Relations: regional representative, Madras
1986-89: Ogilvy & Mather Public Relations: PR Executive, Bombay; Manager, Delhi
1989-2012: BUSINESS INDIA: special correspondent, Delhi/Bombay; Assistant Editor, Deputy Editor, Executive Editor & Bureau Chief – South
Since 2012: author & journalist at large!

Adviser Sekhar Seshan

Advisor – ANIL SINGH

Anil is an independent journalist with over 35 years of experience. He was the Metro editor of The Times of India and Free Press Journal. He writes on a host of subjects including environment.

AdviserAnil Singh

Consultants – DIVYA & SHREYA
Divya and Shreya sisters are very enthusiastic protagonists of environment protection right from their school days where they showed great interest in environment studies. Today, they are on their own – Divya as an HR consultant experimenting with Art-based training and Shreya practicing Digital Communication.
Eco Parinaam

Consultants Sisters Shreya-Divya

Advisor – T C AJIT

Ajit is a gold medal botanist who strayed into journalism via his master’s programme in taxonomy, way back in 1975 September.

AHe quit his Master’s programme to join the Bhavan’s Journalism school and soon enough got an assignment as a trainee sub-editor in the then subdued Tiger of Mumbai’s Newspapers – the Free Press Journal – the broadsheet in tabloid style, thanks to the Ramachandrans, Ron Hendricks, Crastos of all generations and many other such.

AHe walked into public relations quite by mistake – looking forward to a great career in journalism, one day Dr. Jussawalla – the then Director of the Tata Memorial Centre in Parel , Mumbai – the Centre of Excellence for Cancer Management in Asia and, perhaps, one of the many few centres of such excellence in the world.

He then worked got Ogilvy & Mather to develop on e of the most marvelous cancer education programmes ever in the history of this ailment’s management in Asia and, perhaps the world.

A‘Life after cancer……….is worth living’ – and this was being said by cancer survivors and the idea was, and still is to tell every one that there is life after cancer!

Moving on from the cancer movement and having gone to the United Kingdom to get his corporate communication qualification and training for a couple of years, he began his career in communication (or as they call it – hard-core commercial non-advertising communication).

Another name for it was ….and still is –public relations! I’d call it corporate communication.

Ajit moved on from cancer to DhirubhaiAmbani and Reliance Industries Limited in June of 1984 and they suffered him for just under a year. By August of 1985, he was doing what he did best – setting up a new outfit – Ogilvy & Mather PR.

From 1985 through 1993, O&MPR created completely unconventional corporate communication that included a variety of communication modes – internal and external – and that too in a variety of modes – media relations, customer relations, employee communication, financial trade relations, special events including seminars, talks, marathons, theatre shows and so on.

By 1993, he had laid the foundation, and shown the path for the future to the budding stars of sophisticated corporate communication through a plethora of case studies in crisis communication, events, financial communication – with investors, the stock market and bankers, marketing communication for insignificant produce like eggs – a completely unbranded commodity then – and to a large extent today too!

AdviserT C Ajit

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